Skincare is a necessity so it shouldn’t be treated as a luxury. My aim is to help those with skin like mine. Problematic, acne prone, damaged skin barrier, eczema prone sensitive skin. Whether it be male or female, our skin is the biggest organ in our body and should be made first priority. It goes further than vanity or self care. It’s healthcare. I believe that skincare shouldn’t be expensive or hard to find in order to be good. We don’t have to make cheap skincare that may be detrimental to our skin, yet we don’t need luxury skincare that breaks the bank. We just need good quality ingredients and the right formulations. Quick, accessible, easy and no fuss.”

- Sharifah Aryana, Founder of Confidence Cosmetics.